Our Philosophy
Forget the fairytale. This is your coronation.
We exist for a singular purpose: to create garments that transcend the occasion they were made for. Not dresses. Declarations. Not gowns. Legacies.
The bridal industry speaks of dreams and fairy tales. We speak of architecture and intention. Where others see a ceremony, we see a woman claiming her moment of power.
Every Privato creation begins not with a sketch, but with a conversation. We ask not what you want to wear, but who you want to become. The answer shapes everything that follows.
We do not offer alterations. We offer construction from zero. Each piece is built around you—your measurements, your movement, your presence. This is not customization. This is creation.
“Most dresses are made to sell. Ours are made to become legacy.”
Craftsmanship
Where precision meets poetry
In our ateliers, time moves differently. A single bodice may require 80 hours of handwork. A beaded detail, 40 hours of precise placement. We do not rush. Excellence cannot be accelerated.
Our artisans are masters of techniques that cannot be automated: French seaming, couture boning, hand-rolled hems, invisible closures. These are skills passed down through generations, refined over decades.
We source materials from the world's finest mills—Italian silks, French laces, Swiss tulles. Each fabric is selected not just for beauty, but for how it will move, drape, and age with grace.
200+
Average hours
per creation
15+
Artisans in
our ateliers
100%
Made by
hand
The Journey
From Vision to Reality
Every Privato creation follows a meticulous journey—from initial consultation to final fitting, nothing is left to chance.
The Consultation
An intimate conversation in our atelier. We explore not just measurements, but aspirations. Who do you want to become in this moment? This dialogue shapes everything that follows.
2-3 hours
The Design
Our master designer translates your vision into technical sketches and material selections. Multiple concepts are presented, refined, and perfected until we arrive at your piece.
2-3 weeks
The Creation
Construction begins from zero. Our artisans work in sequence—each specialist contributing their expertise. Every seam, every stitch, every detail is executed by hand.
8-12 weeks
The Fittings
Multiple sessions ensure architectural precision. We adjust, refine, and perfect until the garment moves with your body as though it was born there. Nothing is left to chance.
3-4 sessions
The Revelation
Your final fitting is a private ceremony. In our atelier, surrounded by mirrors and light, you meet the woman you have become. This is your coronation.
Final session
“We create for women who command rooms, not fill them. For those who understand that true luxury is not about being seen—it's about being unforgettable.”
Begin Your Journey
Your coronation awaits
Every Privato journey begins with a private consultation. We invite you to experience our atelier.
Request Private Appointment